I wrote last night about how a single blog post has completely upended Uber’s rocket like trajectory to the top of the business world. Uber and Lyft provided a much needed alternative to current modes of transportation available in our cities. Uber was a head of the game, but a lack of discipline and an abysmal, abusive corporate culture has derailed their ascent to the top.
When you look at the core values of Uber, at least from what can be pieced together through various media and former employees’ reports, are built around winning and only winning. Some of these are toe stepping, make magic, super pumped, and always be hustling. While these are levels of motivation you’d want to see in your employees on the daily, they’re not the only traits or values that you’re looking for them to uphold. Most companies’ core values reflect their goal of making a profit, but they also reflect their goal of making a profit in concert with integrity, great work environment, and responsibility. The core values serve as a guide for all of their employees to make sure the business is run both within the letter of the law and with the utmost integrity.
The establishment of core values for a corporation is important as it signals to employees, customers, and shareholders who you are and wants important to you as a business. When establishing the core values, it is essential that all levels of the organization commit to living within that value set or else you’re operating within a house of cards much like Uber.
Much like any habit, if you say you’re going to commit to running 25-30 miles a week to achieve a PR at our next race, but you only run 10-15 miles a week your PR will likely not materialize. Likewise, if you as a business commit to core values, but do not adhere to all of them, your business practices will not align with your core values. Moreover, as a leader you’ll have little to no credibility with your folks. The lesson is don’t be half pregnant. Don’t preach one things and live another; commit to your goals, your values and stick to them.